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The cost of executing digital marketing plans has also lowered significantly. In past times, it would have already been prohibitively pricey for most small enterprises to produce a high-quality website and run a competitive PPC campaign. Today, a well-designed blog can be made for not much money, as well as the built-in metrics of social media programs and content material syndication services like Times platform offer an accurate photo of SEO rankings and organic Source traffic, in addition to the ROI of paid advertisements.